Yes, we continue to grow and are still relentless in our focus on delivering sustainable quality at every stage of our value chain while at the same time maintaining a direct privileged relationship with our customers.
Check out our timeline to see how Nespresso has grown, innovated and evolved since we started in Interested in receiving our latest news? Celebrities tend to have a lot of money, and that means that they sometimes spend it in bizarre ways.
While plenty of celebrities spend money frivolously as a way of flaunting their wealth, others are savvy investors who make their financial decisions with an eye to the future. Clooney is a celebrated movie star with decades of acting experience and accolades under his belt.
He is also a noted humanitarian, so an endorsement from Clooney carries some extra weight for companies trying to improve their image. His endorsement of Nespresso, a luxury coffee brand, was definitely a high-end deal that netted Clooney an impressive paycheck. Clooney, who is married to human rights lawyer Amal Clooney, said Nespresso's Sustainability Advisory Board, which he serves on, has done a lot to improve coffee farming.
The actor encouraged Barnett to continue his investigation of working conditions and to "report accurately if they do not improve. Clooney, 58, became a Nespresso brand ambassador in , starring in ads in Europe and other international markets. In November , the company announced that it was expanding his role to North American brand ambassador. The tray held four shimmering jewels, sealed aluminium pods of espresso magic that pop into a machine.
Each is a single use canister and an estimated m are used in the UK each year alone. Nespresso says that it has collection points and will pick up for empties in the UK and Ireland and that they can be successfully recycled in Crewe.
The second major point of contention is that Nespresso is owned by Nestle, and its baby milk scandal has still not been forgotten by campaigners. Nestle is also a mammoth buyer of commodities, and thus not perceived as distributing social value along its supply chain in the same way as, say, Fairtrade.
Clooney's Nespresso ads poke fun at himself by being turned down by a series of beautiful women who are more interested in the coffee machine and its bejewelled single-use pods than him. The knowing ads riff off his public persona: uber suave and a little bit smug. But there are critical differences between advert Clooney and NSAB Clooney — the former doesn't talk about farming, whereas the latter said:.
I'm the grandson of tobacco farmers and I grew up on a farm and I really felt that when I went to Costa Rica. I spent time with one amazing family who have changed everything, made it more efficient made it better. They were so proud!
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