This goes back to some of our first items on the list, demand, and popularity. The ability to fully integrate your iPhone and MacBook is an attractive feature that keeps them in demand.
Many consider MacBooks and Apple products luxury items. A Waterford crystal glass functions the same as a glass bought from Wal-mart, but if you have the money you might want the Waterford crystal. If you can afford it you probably want the MacBook. I saved this one for last because it is probably one of the biggest factors when it comes to Apple Tax.
Apple and MacBook customers are some of the most loyal around. They will always come back to their Apple products and are willing to pay the price. If you take a look at other laptops you will see a distinct difference in prices. A PC laptop with similar features will be significantly less than a MacBook.
PC laptops also have the advantage of being easier and cheaper to upgrade if you decide you want more computing power down the road. While this is a nice option, PC laptops lose their value much quicker and at some point, making upgrades to an old antiquated computer no longer makes sense.
Better value is found by just purchasing a new one. MacBooks hold their value and have greater longevity. In the end, you may spend more money with the cheaper competitor models while losing all the wonderful features we have talked about in our list above.
This can be a tough choice but for most, it just comes down to which type of system you prefer or have past experience with. For the most part, this comes down to the last item we discussed on our list, loyalty. So why do people still think the MacBook is so expensive? Here are 5 reasons that MacBook owners will often use to justify the price point of the popular laptop.
Build Quality. Apple prides itself on providing user-friendly, straight-forward products. And the fact that Apple has world-class support for all of their products, troubleshooting is almost always a breeze. The quality of the hardware and software in a MacBook has been engineered users can update their OS and experience the latest software offerings. Some users keep using their MacBook for up to 10 Years. Most Windows-based machines are used for working with financial and other sensitive business-related data.
Mac machines focus on personal use and creating content. Because of the different focuses, hackers concentrate on hacking Windows machines more than Macs. But this is starting to change as malware attackers are beginning to recycle old tricks and develop more advanced ways to target Mac users. We will have to see how Apple counter-acts the new challenges in security it may face. So if you want more memory, you have to pay more Apple tax. Narrator: With Apple's computers, these upgrades get even more expensive.
And Apple's accessories also have high premiums compared to non-Apple products. Even Apple's cables cost more. But are these products worth the premium? Apple loves to talk about its innovation. Narrator: And iPhones have added great features, like OLED displays, faster processors, and thin bezels, but competing products have many of the same features.
Sawhney: The components that go into making a smartphone are fairly standardized. For example, Sony competes with Apple in smartphones, but all of the camera sensors that go into an iPhone are made by Sony. Narrator: Something changed when Apple released the iPhone Not only was it more expensive, but the difference between the bill of materials and the retail cost was much greater.
Obviously, Apple wants to make a profit, so the bill of materials has to cost less than the device. What makes Apple special is its ability to pull larger profits than its competitors. Instead of a technology company, think of Apple as a luxury brand. That handbag isn't a more functional bag, but customers still value it more. Sawhney: So, all our products become an extension of our personality. Sawhney: I think that customer loyalty is hard to earn, but when you do earn the customer loyalty, love is blind.
Narrator: But this strategy might not work forever. Competition with less-expensive Android phones has gotten steeper, and that's put the iPhone's market share at risk. Sawhney: Apple's performance in India is pathetic.
0コメント