While Draper paid to have this column placed in the Times and he would call himself an ad-man, this column is all about public relations. He is attempting to relate to the common-man who reads the New York Times. Draper is hoping to make a big enough splash to form new relationships with ethically conscience businesses.
He sets his firm apart from others by spinning their recent loss of Lucky Strike into a gain by becoming the heroes of ethics in advertising. His passionate attack on the tobacco industry is an indisputable argument that purposely pissed off his ex-client, Lucky Strike. Not only did Draper separate himself from the grueling business of tobacco, but he created an anti-tobacco bandwagon which he hopes other businesses and organizations will jump on with his firm. Work Cited:.
Weiner, M. New York, NY. Unknown December 2, at PM. Blogger November 8, at PM. Turing Test May 28, at PM. Blogger November 14, at AM. SkOffical February 3, at AM. Unknown March 3, at PM. Newer Post Older Post Home.
Subscribe to: Post Comments Atom. Then I realized that it was an example of the messaging meeting Don had with Lucky Strike in the pilot episode:. So you can own that message. How many times have I heard a similar conversation in messaging and positioning meetings? That conversation was spot on — and I was hooked on the show. Rather than bemoaning the lost effort, he consoled Duck Phillips by reminding him that their participation in the agency review had catapulted Sterling Cooper into a new league.
Draper's denouement: "So as of today, Sterling Cooper Draper Price will no longer take tobacco accounts. We know it's going to be hard. If you're interested in cigarette work, here's a list of agencies that do it.
He concludes, "As for us, we welcome all other business because we know our best work is ahead of us. The playwright Tom Stoppard says, "I think theater ought to be theatrical. You, The Muppet Client. This is a BETA experience. You may opt-out by clicking here. More From Forbes.
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